Our Story: Combining Marketing with Clinical Expertise
And how we are now helping therapy providers transform.
What We Do
At AdaptAbility, we free therapy company owners from the burdens of marketing, word-of-mouth reliance, and referral chasing. With our expert strategies, you can focus on your passion—helping people and changing lives—while we manage the marketing. Enjoy the freedom to do what you love, knowing your business growth is in capable hands.
Why We Do It
My name is Dr. Heather Maguire, and I am the co-founder of Strativise, a marketing agency for industrial organizations. Alongside my husband, Nate Maguire, we have helped turn outdated industrial organizations into modern marketing machines, generating leads on autopilot.
With my heart and extensive clinical experience rooted in serving neurodivergent kids and adults, I saw the incredible potential for similar success with therapy organizations. These organizations have so much to offer but often struggle to communicate their value and reach the right people. I wanted to change that.
Thus, AdaptAbility was born—a unique blend of marketing and clinical expertise designed to help therapy businesses grow. Our mission is to free group practice owners from the burden of marketing, allowing them to focus on their true passion: helping more people.
How We Put Ethics Into Practice
At AdaptAbility, we believe that an industry is only as good as the people in it, and we strive to be “the good” in the marketing industry. Ethical, mindful marketing is the foundation of our approach. Our strategies are designed to automate practices that connect you with people who are already looking for or in need of your services, enabling you to help more people. This allows organization leaders to focus on helping people instead of finding clients.
We never engage in manipulative or unethical marketing techniques. Ethics is at the forefront of everything we do, guiding our decisions and actions. We hold ourselves accountable to be honest and transparent in all our interactions. Staying up to date on regulations and best practices ensures our work is always compliant and respectful of the standards of our field.
We prioritize people above all else, putting their needs and well-being first. Our values—grit, collaboration, integrity, and passion—are more than words; they are the principles we live and breathe daily. By adhering to these values, we ensure that our work not only meets but exceeds ethical standards, fostering trust and building meaningful connections.
Grit
Collaboration
Integrity
Passion
Who We Are
AdaptAbility Marketing
We are AdaptAbility Marketing, a marketing agency built specifically to support therapy organizations. We help practices grow through ethical, effective, and client-focused marketing that reflects their values and amplifies their impact. With a deep understanding of the therapy field, we’re passionate about helping providers reach more people, build trust in their communities, and do more of the work that changes lives.
Our Founders
Dr. Heather Maguire
Heather, co-founder of AdaptAbility, is a Board Certified Behavior Analyst-Doctoral (BCBA-D) and holds a PsyD in Educational Psychology. With over a decade of experience in private practice and leadership roles in therapy organizations, she also served as the Director of School Psychology and ABA graduate programs at Azusa Pacific University. Previously she founded and led Prism Behavior, a parent education company with courses taken by thousands of parents in the US and Canada.
Nate Maguire
Nate, co-founder of AdaptAbility, is a seasoned executive with experience as VP of Sales & Marketing at AMI Global and leadership roles at Dover Corp. and Xylem Inc. He holds a BA in Business from Calvin University, an MBA in Marketing from Pepperdine University, and is a certified Six Sigma Black Belt.
