FAQs

AdaptAbility Marketing focuses on serving mental health practices of all sizes. In addition to therapists and counselors, we support therapy companies that offer a wide range of services, including psychiatry, speech therapy, occupational therapy, physical therapy, and behavior therapy. Whether you provide one or a combination of these services, our tailored marketing strategies are designed to help you reach more clients and grow your practice.

AdaptAbility Marketing offers a range of services. We provide tailored marketing packages to meet the specific needs of therapy practices, including the following services:

    • Curating a brand that resonates with the people you serve.
    • Building and optimizing Google and social media ads.
    • Developing and executing a customized SEO strategy. 
    • Creating content for and managing social media accounts.
    • Running email marketing campaigns.
    • Designing and developing websites.

We help solo and group mental health practices attract new clients, enhance their online presence, and build their brand through data-driven marketing solutions. Our goal is to free you from the burdens of marketing so you can focus on providing exceptional care.

Yes. We can help your practice reach more potential clients online. This often includes a targeted Google Ads strategy, where we create and manage campaigns that guide people to your website and share monthly reports with clear performance insights. We also improve your website’s homepage so it feels easier to use and increases the chances that visitors will take a next step, such as booking a call or filling out a form. In addition, we strengthen your visibility on Google through thoughtful SEO updates that help more people discover your services when they search for support.

Yes. Strategic content helps build trust with people who are considering your services. We can create and share thoughtful content such as social media posts, blogs, and emails to keep your practice visible and supportive in your community. You will also receive monthly reports with clear insights and recommendations from your account manager so your content strategy continues to grow and adapt over time.

Yes. In addition to group practices, we work with solo practitioners and small practices who want to attract more clients but need to be mindful of their budgets. Our affordable Google Ads management gives you a professional, privacy-compliant landing page, ongoing ad support, and clear reporting for $585 per month. It’s designed to help you grow steadily without the overwhelm of trying to manage marketing on your own.

Yes, we offer customizable packages to fit your unique needs. Whether you need a combination of our services or specific marketing solutions, we can create a personalized package that aligns with your goals and budget.

Our standard packages start at $1,300 per month, depending on the level of service. We also offer a plan for solo practitioners and small practices that starts at $585.

To get started, contact us to schedule a discovery call where we discuss your needs and develop a customized marketing strategy. Following the call, we provide a quote and, upon agreement, initiate the onboarding process.

Yes, we offer website design and development services that are SEO-friendly and tailored to enhance your online presence. A well-designed website helps attract potential clients, improves your ranking in search engine results, and boosts your credibility.

We use data-driven metrics to measure the success of our marketing campaigns, providing regular reports on key performance indicators. This helps us adjust strategies to ensure continuous improvement and effectiveness.

You can contact us via email at hello@adaptabilitymarketing.com or use our contact form to schedule a consultation. We look forward to helping your therapy organization thrive!

About AdaptAbility

We specialize in the therapy industry, combining deep industry knowledge with cutting-edge marketing techniques. Our ethical and compliant marketing practices ensure that your business grows responsibly and effectively.

We have a dedicated team of skilled writers, designers, developers, account managers, and project managers who work together to support the companies we serve. Each team member brings specialized expertise to ensure your marketing strategy is both effective and tailored to your needs.

Dr. Heather Maguire holds a PsyD in Educational Psychology and is a Board Certified Behavior Analyst-Doctoral (BCBA-D). She has over a decade of experience leading therapy organizations. Nate Maguire has held leadership roles in marketing and sales, with an MBA in marketing and a Six Sigma Black Belt certification.

Marketing in Therapy

There are many misconceptions about what marketing should look like in the healthcare industry. We firmly believe that marketing therapeutic services is ethical when it is done the right way. We don’t manipulate, and we never lie about services or dramatize results. Instead, we use tried-and-true, data-driven methods to put your company in front of people who are already looking for the services you provide. We help you develop an online presence that attracts people who you can really help in a way that is repeatable and sustainable. This allows you to focus on helping even more people.

AdaptAbility Marketing stays current with the regulations and best practices across all the therapy industries we serve. Our team is committed to ethical marketing practices and works diligently to ensure that all our strategies and content comply with the relevant industry standards and guidelines. We prioritize transparency, accuracy, and adherence to regulations to protect both your practice and the people you serve. We use HIPAA-compliant software with all of our clients.

We are committed to ethical, mindful marketing that prioritizes our clients’ and their communities’ needs and well-being. Our values include grit, collaboration, integrity, and passion, guiding all our decisions and actions. 

We begin with a discovery call to understand your needs and goals. Based on this information, we create a customized marketing strategy that includes services like content creation, SEO, and social media management.

While some results can be seen within the first few weeks, marketing is an ongoing process that builds momentum over time. We provide regular reports to track progress and adjust strategies as needed.

Advertising on search engines and social media is helpful for therapy companies as it increases visibility, attracts new clients, and builds a strong online presence. It allows people who are searching for your services to find you.

Social media marketing helps build your brand, engage with your community, and reach potential clients. By sharing valuable content and positive client stories, you can strengthen trust and credibility while staying top-of-mind for those seeking therapeutic services.

SEO (Search Engine Optimization) improves your website’s visibility on search engines, making it easier for potential clients to find you. By optimizing your site with relevant keywords and quality content, we help increase organic traffic and attract people searching for your services.

Our approach to negative reviews and controversies involves timely and empathetic responses, addressing the concerns raised, offering education when appropriate, and seeking to resolve issues offline when possible. We also implement strategies to promote positive client experiences to balance any negative feedback.

In the online world, this is bound to happen. Our team will evaluate the comment to determine an appropriate response. While some comments are best deleted and blocked, negative comments are often an opportunity to educate and empathize. As a part of your strategy, we will develop a bank of replies we can customize for efficient, rapid responses. At every opportunity, we will quickly respond with empathy and education, with the goal of taking the conversation offline for maximum personalization.

Would you like to know more?

Book a Free Discovery Call